Gwyneth Paltrow has become the new spokesperson for Austrian vegetarian and vegan food line, Spar Veggie. The line is sold exclusively at Spar Supermarkets.
"They are a real healthy alternative if you want to quickly serve something," Paltrow said. She has also previously mentioned that she considers herself a "part-time" vegetarian.
Spar Veggie says they use fresh produce to create their meals, and that 70% of the foods they use are organic.
Paltrow spent two days filming ad spots for Spar Veggie in Paris, which were released today in Austria.