Earlier this week, the National Pork Board launched a new advertising campaign - "Pork: Be Inspired." After over 25 years of comparing pork to chicken as "The Other White Meat" it seems the Board has decided it was time to embrace our differences and exalt pork for being, well, pork.
With over 82 million consumers, it is high time to target the army of bacon lovers instead of trying to convert Americans away from chicken or beef. While beef ("It's What's For Dinner") has a long-established history as the "star" of the American meal, one of the major recent trends in American dining is diversification. From alternative grains to unusual vegetables, why not give meat a makeover too?
Here are a few of my favorite pork recipes...
So how will you be inspired?