Pop star Rihanna Fenty is the latest celebrity to sign on as a spokesperson for the Vita Coco brand of coconut water, following pop culture heavyweights like Madonna. The all-natural coconut water has made a splash within the health-focused Hollywood crowd, so it's no surprise that celebrity endorsements have driven its publicity. The impromptu photo above was captured during a recent promotional shoot the red-haired singer did for Vita Coco.
Vita Coco has a roster of celebrity investors, including Demi Moore, Matthew McConaughey, Madonna and Anthony Kiedis of the Red Hot Chili Peppers. Madonna had this to say about Rihanna's involvement with Vita Coco, according to The Boombox: "Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team."