An ill-advised Entenmann's tweet caused the food company to make a hasty apology Tuesday morning after a promotional Twitter post referenced the Casey Anthony trial verdict. The tweet, which has since been deleted, reads, "Who's #notguilty about eating all the tasty treats they want?!" The #notguilty hashtag refers to a Twitter trending topic that surfaced following the Anthony verdict announcement. A screencap of the tweet appears below:
The deleted Entenmann's tweet was replaced with a second post, which appears below:
Sorry everyone, we weren't trying to reference the trial in our tweet! We should have checked the trending hashtag first.
Unsurprisingly, the Entenmann's tweet and its subsequent apology hasn't gone over well in the Twittersphere. Minutes ago, the Entenmann's account tweeted another apology:
Our #notguilty tweet was insensitive, albeit completely unintentional. We are sincerely sorry.
Do you think the original Entenmann's tweet was out of line? What do you think of the company's damage control efforts?