Pharrell Williams Launches Qream Liqueur

July 15, 2011

Musician and producer Pharrell Williams launched Qream liqueur last night with a star-studed private event. Sanaa Lathan, Lauren London, and Venus and Serena Williams were on hand to try the tipple, which is a lactose-friendly cream liqueur in peach and strawberry flavors.

Williams said of Qream Liqueur, "The 'Q' is for 'queen.' It's a thinner consistency than other cream liqueurs... it's less calories than a glass of wine." He also indicated that he wanted to produce a luxurious alcoholic beverage for women because he felt that the female market was "being ignored."

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