"The Handlebar Moustache" Heineken Light Commercial Revives Iconic Facial Hair

July 19, 2011

Heineken is increasingly marketing towards the hipster market, as this "Handlebar Moustache" Heineken Light commercial proves. The commercial demonstrates situations in which a handlebar moustache might be less than ideal -- and one stellar situation in which the ironic facial hair fits right in.

The tagline of the Heineken Light ad is "Occasionally Perfect." The campaign is from the W+K ad agency in Amsterdam, and features creative direction by Stuart Jennings and Brandon Henderson.

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