The KAWS Hennessy V.S. cognac bottle above represents a wise branding move that incorporates the New York street artist's vibrant art into the packaging of a limited-edition run of cognac. Just 420,000 bottles of the V.S. cognac will be made, each individually numbered.
The KAWS Hennessy V.S. cognac label features a pop art design with gold leaves, a quilted background, knight imagery and blue, pink, red, green and yellow geometric shapes throughout.