For its latest commercial, Kellogg's Fiber Plus faced off against the chocolate lava cupcakes at The Perfect Circle Cupcakery in California. Cameramen captured customers' positive reactions to the fiber-filled cereal; as you might have predicted, however, the cupcakes won the taste test every time.
The Kellogg's Fiber Plus commercial spins the taste test results nicely, adding the tagline, "Not the best-tasting cupcake. The best-tasting fiber. Check out the commercial below: