MTV will soon be airing a pro-vegetarian commercial from Mercy for Animals (MFA). To help raise the money to produce the commercial, MFA put together a fund raising event. Serving vegan food from Blosssom Restaurant and Vegan Treats, the event raised enough money to allow the commercial to be aired in Los Angeles and New York on MTV. The organization says they intend to air the commercial nationally as well.
“Designed to raise awareness about the plights of farmed animals, who suffer out of sight, out of mind, at the hands of the meat, dairy and egg industries, this hugely successful event raised tens of thousands of dollars to help ensure these groundbreaking ads will soon be seen by millions of young adults on MTV from coast to coast." Nathan Runkle, founder and president of MFA, wrote on the organization's blog.
Check out the commercial below.