Wine consumption in India is booming and women may be mostly responsible for it, according to a new report. Demand for wine has grown nearly 25 percent in just five years with Indians having consumed 2.33 million cases of wine so far in 2011. In 2005, they consumed 620,000 cases for the entire year.
Indian women consumed 28.7 percent more wine over the last five years, while men drank 17.3 percent more. Booming metropolitan areas with large middle class communities provided the perfect areas for greater wine consumption.
The Indian Wine Market Outlook to 2015, published by the private AM Mindpower Solutions, estimates that demand will increase to 6.88 million cases annually by 2015.