There is context for this commercial, but it actually might raise more questions than it answers. Internet sensation Nathan Barnatt recently received a Skittles covered boombox from the candy company (Why? For what purpose? How did they pick him? All valid questions.)
Now, apparently Skittles did not ask Barnatt to do anything, but he decided to make this ridiculous video just for kicks. It has magic, a love story, crazy techno music and lots of dancing. What more could anyone ask for?
The song is called "Playing With Power" by FantomenK.
More crazy food advertisements: