McCain Ready Baked Jackets Bus Shelter Smells Like Baked Potatoes

February 11, 2012

This bus shelter promotes McCain Ready Baked Jackets using smell and heat. The interactive ad's central feature is a 2-foot fiberglass potato that emits a baked potato scent and heat when passersby press a button. An additional gadget spits out coupons for the product.

Designboom reports that McCain worked with a scent lab for more than three months to get the fragrant ad just right. For another clever bus shelter, check out these interactive Evian ads.

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