Martin Scorsese is lending a hand to Hennessy Cognac by helping them promote the brand's new campaign, "What's Your Wild Rabbit?." Being that Hennessy is Scorsese's favorite brand of cognac, he jumped at the chance to help promote their ad campaign.
"Over the years, Hennessy Cognac has become a ritual with me," Scorsese said. "Particularly if I'm traveling or meeting other filmmakers. It opens up a conversation and I do need to talk to people who generate ideas. It's interesting because you nurse the drink -- it's the aroma and the holding of the glass."
Singer Erykah Badu has also joined the Wild Rabbit campaign.