Just in time for St. Patrick's Day! Irish potato farm, Keogh's Family Farm, introduces the first real shamrock-flavored food. The three-leafed shamrock, regarded as the symbol of Ireland and good luck, is making its edible debut in the brand's premium hand-cooked potato chips (known as crisps across the pond).
Already a household name in its native Ireland, Keogh's is launching its Shamrock & Sour Cream chips in the UK along with other delicious and unique flavors such as Dubliner Irish Cheese & Onion, Atlantic Sea Salt & Cider Vinegar, and Roast Beef & Irish Stout (gluten free too!).
Keogh's Crisps founder, Tom Keogh said, " We know that the British adore St. Patrick's Day and all its food, drink and festivities. While good luck may be a bi-product of our crisps, our main aim is to bring truly hand-made snacks with delicious flavour and exemplary provenance to as many people as possible."
The Keogh family has been farming the fields on North County Dublin for over 200 years. Their recently set up on-farm crisping house makes them the only onsite producers of hand-cooked potato chips in Ireland. Their shamrocks are sourced from Ballingskelligs in Country Kerry, an area that has been producing fresh shamrock for American Presidents since 1952.
"We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand. We sleep, eat and breathe potatoes and crisps. The idea for a shamrock crisp came from our absolute pride in being Irish farmers and a constant need to be innovative."
Keogh's also created the Spud Nav, an innovative online service that enables consumers to trace their bags of potato chips back the exact field they came from. Got a bag? Type the name of the field from their packet into the Spud Nav link found on Keoghs.ie.
Stay tuned, their online store is coming soon!