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May 21, 2012
Brand Spirit Project

Brand Spirit, a Tumblr project by Andrew Miller, takes infamous brand products such as McDonald...

April 6, 2012
Starbucks

Starbucks Coffee is rebranding its European stores to appeal to coffee drinkers in France. In an...

March 23, 2012
Mario Batali

These Mario Batali branding moves show what it takes for a talented chef to ascend to superstardom...

March 14, 2012
Hipster Branding

Hipster Branding is a Tumblr blog that takes iconic logos from the likes of Mercedes-Benz, McDonald...

January 24, 2012
social media mistakes

The backlash over the McDonald's #McDStories Twitter promotion is just one of several recent...

October 30, 2011
dude sweet chocolate

Most chocolate brands cater to women with their marketing, but Dude, Sweet chocolate has a much...

October 4, 2011

And the Four Loko makeover continues. Phusion Projects, the company responsible for the...

September 7, 2011
marzipan baby

Happy Weird Wednesday! This week, we've got an $11,500 bar bill by the dimwitted "Pawn...

August 23, 2011
del taco

Del Taco has gotten a Los Angeles makeover complete with a new logo and restaurant layout. The new...

August 3, 2011
budweiser bow tie can

The King of Beers has gone through just 12 branding changes in its 75 years, and the Budweiser bow...